Jacquie Liddell

Vice President of Talent Acquisition Mass General Brigham

Jacquie Accomplished is a Talent Acquisition executive with 21+ years of experience leading large-scale recruitment and workforce development strategies for complex health systems. She is an expert in leveraging data analytics, technology, and innovative processes to drive record-setting hiring outcomes to reduce cost and increase the quality of hires.

Building Resilience and Agility Through Talent Innovation

2:05 PM Boardroom M: Stop the Bleed: Mass General Brigham's Approach to Recruitment Spend Intelligence

Healthcare organizations are partnering with sophisticated programmatic recruitment platforms — and still leaving significant budget on the table. Not because the platforms aren't working. Because no platform can see inside your ATS.At Mass General Brigham, we asked a simple question: of every requisition currently consuming programmatic spend, how many actually need it right now? The answer changed how we think about recruitment investment entirely.

In this session, we'll walk through what a recruitment spend intelligence audit revealed at MGB — which roles were pulling budget with candidates already at final offer, which pipelines were full, and which hard-to-fill positions were being starved of the flow they actually needed. Then we'll show you what happened when we redirected that spend to where it mattered.

You'll leave with a framework for evaluating your own programmatic spend — not to spend less, but to make every dollar work harder by connecting your buying engine to what's happening inside your funnel.

You'll leave with:

A model for auditing programmatic spend against real pipeline conditions
The specific indicators that signal when to pause, pass, or sustain investment on any requisition
A framework for redirecting waste into measurable hiring outcomes on your hardest-to-fill roles

This session is relevant whether you use Appcast, Indeed, or any programmatic platform — the intelligence gap exists across all of them, and the opportunity to close it is the same.