Derek Smith

GM, North America XRef

Derek Smith joined Xref in January 2018 as General Manager for Xref North America, with responsibility for the company’s operations across Canada and the United States. Derek’s knowledge of the North American HR market, specifically in relation to candidate screening, coupled with his extensive background in sales, marketing and leadership roles in high profile, technology companies, make him the perfect addition to the team in a market that poses significant growth potential for the platform.

Prior to joining Xref, Derek Smith held the role of SVP at Sterling Talent Solutions, where he managed the Canadian Sales team, before which he was the Managing Director of Apple Canada. At Apple he was responsible for the sales, marketing and distribution of the Apple iPhone, iPad and Mac products for the Canadian market. Before joining Apple, Derek was the Vice President and General Manager of HP’s Canadian Personal Systems Group. While in this position he led the $1.5 Billion desktop and notebook business for HP Canada, and was also responsible for all SMB sales, as well as the Channel function for all business units at HP Canada.