Healthcare organizations are partnering with sophisticated programmatic recruitment platforms — and still leaving significant budget on the table. Not because the platforms aren't working. Because no platform can see inside your ATS.At Mass General Brigham, we asked a simple question: of every requisition currently consuming programmatic spend, how many actually need it right now? The answer changed how we think about recruitment investment entirely.

In this session, we'll walk through what a recruitment spend intelligence audit revealed at MGB — which roles were pulling budget with candidates already at final offer, which pipelines were full, and which hard-to-fill positions were being starved of the flow they actually needed. Then we'll show you what happened when we redirected that spend to where it mattered.

• A model for auditing programmatic spend against real pipeline conditions
• The specific indicators that signal when to pause, pass, or sustain investment on any requisition 
• A framework for redirecting waste into measurable hiring outcomes on your hardest-to-fill roles

This session is relevant whether you use Appcast, Indeed, or any programmatic platform — the intelligence gap exists across all of them, and the opportunity to close it is the same.